Lincolnshire Furniture, renowned for crafting exceptionally built furniture, grappled with poor brand definition, a confusing product offering, and a cumbersome website. The challenge prompted a strategic initiative to revitalize its brand identity and enhance its digital presence and messaging. The outcome—significant business growth, ideal client acquisition, and enhanced operational efficiency.
Implementing a targeted user experience strategy, the project involved analyzing site information architecture and user perceptions through collaboration with key business stakeholders and product manufacturing teams. This extended to a comprehensive rewrite of the website's copy and messaging and strategically curating the product offering. The result—a rearchitected website using a low-code tool, bolstering the brand image, and providing a tailored experience for high-end residential interior designers.
