Driven by the need to increase top-of-funnel we identified enrollment as an area to garner more active users and pull-through. Our analysis revealed two key insights: first, that users typically engaged with our marketing content on desktop, and second, that our current enrollment process was too cumbersome and required too much information without providing enough context. These insights prompted a dedicated effort to refine and extend the enrollment process to the web platform, resulting in a 70% increase in enrollments from Q1 to Q3.
In an effort to boost user enrollment and address steep drop-offs during the SkinIO enrollment process, we set out to gain a deeper understanding of our users' perception and journey during enrollment. We recognized the challenges posed by the multi-step process and sensitive information requests and worked closely with stakeholders to overcome technical and compliance barriers. This collaboration resulted in a two-fold improvement: a refined enrollment process, with steps broken down and context provided, and an expanded enrollment process for the web application, leading to a more seamless account creation for desktop users.
