Where design meets strategy, building brands that matter and experiences that work.

With 8+ years of experience, I help businesses build stronger brands and more impactful customer experiences by aligning design, marketing, and product strategy.

My background spans brand, creative direction, and product experience, with a focus on turning research-driven insights into actionable solutions. I’ve worked across consumer goods, healthcare, and technology, collaborating with marketing, engineering, sales, and leadership teams to create experiences that drive engagement and business growth.

My roots are in classical sculpture. From a young age I trained at the Rotblatt-Amrany Studio, having worked on larger-than-life sculptures of David Beckham, Kareem Abdul-Jabbar, and more. Outside the studio, growing up around my family's small business gave me an early education in how brand and great strategy drive growth.

These experiences led me to study industrial design at UIUC, where I rose to the top of my class and served as president of our IDSA student chapter. That combination of hands-on craftsmanship, business exposure, and leadership built the foundation for how I approach design work today—where creative vision meets business thinking.

Beyond execution, I’m passionate about mentoring creative talent and fostering a design culture that empowers teams, sparks innovation, and delivers meaningful impact. I'm excited to bring this strategic design perspective to organizations ready to elevate their brand and customer experience.

Interested in working together? Shoot me an email, or connect with me on Twitter or LinkedIn.