Zack Petricca connects brand, business, and design to craft cohesive experiences that drive meaningful growth.

About Me

I help businesses build stronger brands and more impactful customer experiences by aligning design, marketing, and product strategy.

My background spans brand strategy, creative direction, and product experience, with a focus on turning research-driven insights into actionable solutions. I’ve worked across consumer goods, healthcare, and technology, collaborating with marketing, engineering, sales, and leadership teams to create experiences that drive engagement and business growth.

I thrive where research fuels design, and design drives results. Beyond execution, I’m passionate about mentoring creative talent and fostering a design culture that empowers teams, sparks innovation, and delivers meaningful impact.

Interested in working together? Shoot me an email, or connect with me on Twitter or LinkedIn.

Experience spans visual design for agency accounts like Anheuser-Busch and Amazon to leading brand and product at an AI healthcare technology startup.