Lincolnshire Furniture had world-class manufacturing capabilities but lacked the brand presence to attract high-end interior designers. Through strategic repositioning, expanded service offerings, and compelling storytelling, we transformed them from a hidden gem into a go-to partner for the midwest's most ambitious design projects. The result, tripled revenue growth and partnerships with the city's top design firms.
Lincolnshire had world-class capabilities, but their brand was trying to be everything to everyone—exceptional manufacturing hiding behind an unfocused product line and outdated identity that kept high-end designers from taking the first step of trying them, when they had so many other options.
High-end residential designers live in a world where boldness and every detail reflects on their reputation. They choose vendors based on who makes them look most competent to their clients - they need partners who let them say "yes" to ambitious projects other vendors would turn down. While competitors focused on standard designs, we positioned Lincolnshire as the partner who execute on the projects and solve the problems others can't.
Brand Modernization: Updated logo and curated product line to align with contemporary design trends and attract the right clientele.
Strategic Digital Presence: Redesigned website to prominently feature custom capabilities and finished projects.
Trust Building Tools: Built 3D rendering pipeline and testimonial library that gave designers confidence to propose ambitious projects.
Expanded Services: Moved beyond furniture to comprehensive millwork, enabling deeper partnerships and larger project scopes.
Revenue tripled as the strategic repositioning took hold. Sales saw a dramatic uptick in response rates with exceptionally high click-through rates - the brand changes built trust needed to start conversations with designers who'd never heard of Lincolnshire. Major partnerships followed, with repeat clients choosing Lincolnshire for increasingly ambitious projects that pushed creative and manufacturing boundaries.